UPG Among the Tasters of The Favorite Food&Drinks Professional Competition
Changing the food culture of Ukrainians during the trip, we rely on the key principle that forms the basis of the UPG brand: quality in everything. When the brand chefs of our restaurants at gas stations put on a black uniform to prepare a juicy steak from fresh salmon for you on the spot, putting their skill and care in each dish – this is the real taste of quality.
You trust us. Professionals, leading players of the Ukrainian food market, rely on our specialists’ expert opinion.
Victoriia Horova, deputy executive director of our chain, joined the independent tasting jury of Favorite Food&Drinks. Novelties of both national and domestic manufacture, which are just entering the market, as well as innovative products and conceptually new developments were presented at the competition. In total, 31 companies were nominated, including retail chains, manufacturers, importers, farmers, and craft producers.
“Being among the tasters at a professional event, with the unique format for the country, is an extremely pleasant and exciting experience. I really liked the objective approach of the competition: each quality product was subject to a “blind” evaluation, based solely on organoleptic indicators, which gave all nominees a chance to receive a high award. For large manufacturers, this was a great opportunity to confirm their recognition, and for small ones, it was an opportunity to loudly declare themselves, having obtained a well-deserved mark of quality,” said Victoriia Horova.
We thank the organizers for their trust and the opportunity to participate in the event, which greatly contributes to the promotion of Ukraine’s brand on global food markets as a country supplying quality food products.